The top 50 apps took up 54% of users’ time
The mobile web and apps are like parallel highways, with distinct rules and scenery and their own versions of congestion and confusion. “The day may come when HTML5 matures to the point that the experience of using a web app differs little from a [...]

How are your marketing efforts  truly expanding your user acquisition, brand or mobile traffic monetization?  The answer is testing, testing testing! The process of testing mobile banner ad creative to maximize conversions is easier than you might think.  The first prerequisite is to determine whether you reach your target audience or not.  

A/B testing is [...]