Big news for all our Publishers: a guide to MobPartner Ad formats has been released with all the specifications and with new ad formats proposed.
The new interstitial banner formats are now available on our adserver API and pools and in-app video ads are available on demand. From now on is possible to run MobPartner campaigns on all kind of devices: features phones, smartphones and tablets.
TIP: Test different creatives to determine the best performing one. Please note that in your statistic dashboard you can now get stats per creative which will help you a/b test.
Banners & Text Ads
These Ads are displayed on a mobile web page and/or mobile application. User clicks on the ad and is redirected to the App Store or Google Play Market to download the application.
Banners
Formats available:
- 300×50 (max 12kb)*
- 300×75 (max 12kb)
- 320×50 (max 12kb)*
- 320×48 (max 12kb)
- 320×53 (max 12kb)*
- 320×54 (max12kb)
Text Ads:
Minimum 5 Text links/Text
Ads: between 30-50 characters*
* Always available
Interstitial Ads
- 240×350 (max 60kb)
- 300×250 (max 50kb)*
- 320×480 (max 90kb)*
- 320×460 (max 90kb)
- 320×350 (max 70kb)*
- 320×320 (max 70kb)
- 560×750 (max 300kb)
* Always available
Icon Ads
Icon Ads are sometimes used to promote CPI offers, especially on push notifications networks and/or offerwalls. We now have icons for most of the apps that we promote in the creative library.
Formats Available:
- 38×38 (max 4kb)
- 60×60 (max 5kb)
- 78×78 (max 7kb)
- 100×100 (max 10kb)
- 124×124 (max 12kb)*
- 175×175 (max 14kb)
- 512×512 (max 200kb)*
- 1024×1024 (max 500kb)
* Always available
In-App Video Ads
A video Ad is a dynamic format, that could be start automatically or be played by the users. Generally it shows a demo of the promoted application. After video plays the user is prompted to download the app. Video Ads are available on demand for most of the CPI campaigns.
Duration: 30 seconds max- Size allowed: 320×110, 320×180, 320×240
- Format : .MOV
- Non-interlaced video
- H264 compression, 240kbps max
- Audio: AAC 44100 Hz, 48kbps mono
Tablet Ads
Users are more engaged on tablet devices and therefore more open to advertisement than on smartphones. MobPartner is launching more and more campaigns on iPad and tablets with interstitial and banner ads.
Format Available:
- 728×90 (max 40kb)
- 300×250 (max 50kb)
- 468×60 (max 20kb)
- 160×600 (max 40kb)
- 768 × 1024 (max 100kb)
If you are interested in testing new ad formats look inside the creatives’ library of the campaign you are promoting or contact your Account Manager that will answer all your questions.
