From the rise of the ‘showrooming’ phenomenon where shoppers in store use their mobile to compare competitors’ prices before buying, to the finding that the ‘sweet spot’ for mcommerce is for goods priced between $25 and $100, a new report commissioned by MobPartner to investigate the role mobile devices play in the [...]
Latin America’s three largest economies – Brazil, Mexico and Argentina – are among the 20 countries worldwide with the highest spend on digital advertising per internet user in 2013, according to digital marketing research firm eMarketer.
The growing importance of mobile commerce can’t be ignored. Today more than ever, mobile is assuming a key role in the multichannel strategy for retailers.
According to a new report the percentage of online sales completed through a mobile device doubled in the space of a year: in Q2 2012 [...]
Everybody was waiting for yesterday’s Keynote by Apple and the news is finally out. Two new iPhones, the iPhone 5C and the iPhone 5S, have been unveiled and the new mobile operating system iOS 7 will be available on September 18th.
Last week Shira Gal, also called Internet Marketing Duru (Guru of Doing) gave space on her blog to MobPartner interviewing the Marketing Manager Marzia Tagliabue about what makes MobPartner special, what are the offers in our portfolio and so on.
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