From the rise of the ‘showrooming’ phenomenon where shoppers in store use their mobile to compare competitors’ prices before buying, to the finding that the ‘sweet spot’ for mcommerce is for goods priced between $25 and $100, a new report commissioned by MobPartner to investigate the role mobile devices play in the [...]
Everybody was waiting for yesterday’s Keynote by Apple and the news is finally out. Two new iPhones, the iPhone 5C and the iPhone 5S, have been unveiled and the new mobile operating system iOS 7 will be available on September 18th.
Mobile Marketing and Mobile Affiliation are evolving at a fast pace with frequent innovations arriving every month. MobPartner wants to stay constantly up-to-date with market trends to provide its Publishers with the tools that they need.
History lessons can be dreary, but this look at the explosive growth of the mobile advertising industry is sure to hold your attention.
More used to writing less personal blog posts concerning the mobile world, here for Friday Team Talk, MobPartner marketing executive manager, Marzia Tagliabue, tells us why she’s lost without her fix of Geo-location.
The Asian market is very important to us with 20% of our revenue coming from the APAC region, a chinese account manager in our team and plans to open a new office in Beijing in 2014.
After entering the mobile arena 10 years ago, it’s only in the last couple of years that Collectible Card Games (CCG) have gained a strong foothold. Now occupying an important space in the mobile gaming market, here’s a look at this rapidly growing genre.
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