Android Campaigns

The Hobbit – Android App

Payout increase: 5%

D.O.T. Defender of Texel – Android App

Payout increase: 7%

Blood Brothers – Android App

Payout increase: 10%

Transformers Legend – Android App

Payout increase: 10%

Hellfire – Android App

Payout increase: 6.7%

The Tribez – Android App

Payout increase: 7%

Dark Summoner – Android App

Payout increase: 22%

iPhone Campaigns

D.O.T. Defender of Texel – iPhone App

Payout increase: 7%

Booking.com – iPhone App (incent)

Payout increase: 8.33%

Blood Brothers – iPhone App

Payout increase: 6.7%

Fantasica – iPhone App

Payout increase: 6.7%

Rage of Bahamut – iPhone App

Payout increase: 10%

Transformers Legend – iPhone App

Payout increase: 8.33%

Hellfire – iPhone App

Payout increase: 8.33%

Global Threat Deluxe – iPhone App

Payout increase: 7%

Candy Crush Saga – iPhone App

Payout increase: 7%

Spartan Wars – iPhone App

Payout increase: 7%

Skout – iPhone App

Payout increase: 7%

King’s Empire – iPhone App

Payout increase: 7%

Kayak – iPhone App

Payout increase: 7%

iPad Campaign

Booking.com – iPad App (incent)

Payout increase: 8.33%

Subscription Campaign

Viva Mobile USA

Payout increase: 7%

Prepare yourself for the surprise that we have in store for you!

A very special summer for all our Affiliates will start soon.

Stay tuned…

All will be revealed on July the 1st!

With reports showing that 2.5 bn Android apps are being downloaded each month, this smart analytical tool will help MobPartner Publishers to [...]]]> With Google Play taking a bite out of Apple’s global market dominance, our decision to create an Android Application testament to the rise of this mighty OS.

With reports showing that 2.5 bn Android apps are being downloaded each month, this smart analytical tool will help MobPartner Publishers to keep track of ongoing campaigns, transactions made, earnings in real time, wherever they may be.

Here’s the main features of the app:

• Fast response
• Real-time statistics of the last 30 days
• Sort earnings from the highest to the lower
• Sort campaigns in alphabetical order
• Campaign’s trend graphs

This native mobile utility brings real-time stats direct to your touch screen by automatically and efficiently downloading them from your MobPartner Publisher account. All the aggregated data is conveniently delivered on a periodic basis ensuring optimal time response. This powerful and flexible app provides real-time customized stats on demand.

Moreover if you are an Android publisher, you can monetize more effectively your campaigns and easily integrate ads in your mobile app with our Android Publisher SDK.

Whilst Android is leading the way for this app, we are soon to launch the iOS version and also a HTML5 web app, so that all our valued publishers will be able to keep track of their earnings while on the move.

Get real-time campaign stats at your fingertips… Download MobPartner Application for Android now! 

After having downloaded and tested the app give us your feedback filling this short survey to help us improve the next version.

“Firstly, let me introduce myself, I am Annaëlle, part of the product team and at 23 [...]]]> The fifth blog in our Friday Team Talk series gives you the opportunity to learn a bit more about daily life at MobPartner. Annaëlle Simon, Product Manager at MobPartner, explains us how it works.

“Firstly, let me introduce myself, I am Annaëlle, part of the product team and at 23 years old I am also the youngest employee of MobPartner.

What I like most here is the young, dynamic and creative atmosphere within the company. Even if we don’t have playground slides or pool tables like the Google offices (and as in other cool workplaces across the world), we do have some interesting stuff!

5 Cool Things happening at MobPartner HeadQuarters

• On a usual day here at MobPartner we hear people working in English, French, Spanish and Chinese.  In fact more than 10 nationalities are collaborating in our offices and this provides many advantages: it makes us think outside of the box when faced with a problem. Well I guess we have invented our own MobPartner language!

• Another distinctive feature of the MobPartner team is that we love team building activities and especially parties!  For example, here you can see a picture taken during the strategic Mobinar (MobPartner + Seminar) in December 2012. We spent two days in a castle next to Paris holding brainstorming meetings, strategy meetings… and a huge party!
  

  Mobinar dinner – December 2012

• Each time team members go to a congress somewhere in the world they bring back souvenirs.  After few years of traveling we have collected a multitude of useless, funny things to play with…
  

  Souvenirs from around the world

• Next, let’s talk food.  In a secret cupboard we keep an array of free snacks, candies and beverages. We also enjoy free unlimited coffee and tea.  Moreover, every Friday morning a member of the team prepares breakfast for everyone. The most common breakfast is of course croissants and other French traditional food, but we have seen some other exotic attempts!

Friday’s breakfast at MobPartner

• Finally, as we moved to brand new offices which are ten times bigger than before, to get around more quickly we have recently received a new toy, the MobPartner scooter – in orange of course! See it in action in the video below:

Don’t you thing that MobPartner is the perfect place to work? If yes you can apply for a job, see our current openings.“

About Annaëlle:
Annaëlle joined MobPartner in February 2013 as Product Manager.  Just a few months ago she was still an engineering student based both in France and Spain.  Now she’s an active part of the MobPartner team, involved in many projects and acting as the link between the business team (sales, marketing & account management) and the technical team (developers & technical support).

The new operating system is already available for developers and will be officially released in the coming [...]]]> Yesterday during the Worldwide Developers Conference in San Francisco Apple has unveiled iOS 7, “the biggest change to iOS since the introduction of the iPhone five years ago” according to the CEO Tim Cook.

The new operating system is already available for developers and will be officially released in the coming fall.

The new interface show a completely renewed design compared to the previous versions: it’s minimal and elegant, with flatter icons and a predominance of white. Colors are used only when useful to highlight contents. The use of 3D layers connected to the motion sensor give the user a real 3D effect when moving the phone.

The result is making your phone “appear bigger” because apps make a better use of the screen.

Lots of new amazing and innovative features will be introduced:

• the Music App has a brand-new user interface and includes iTunes Radio, Apple’s music streaming service;
• a smart multitasking function that learns the users’ habits, memorizes your favorite apps and prepares it to be  ready before you open it;
• the brand new Control Center to easily access to the most used settings as Wi-Fi, brightness, airplane mode and flashlight;
• a renewed Safari mobile browser with gesture-based navigation, full-screen browsing and flipping card-tab overview;
• the AirDrop feature will let nearby users share photos or files peer-to-peer;
• refreshed Camera and Photos with simple layout and the automatic organization of photos by Collections, Moments and Years.
• Siri with new look and new voices (a male one too) and the integration of Twitter, Bing and Wikipedia;
• the useful car integration to have your iOS screen on your car and place calls, play music, look up directions.
• the new App Store will show you apps that are popular nearby and your apps now update automatically.

All the new features are wrapped in this video:

Here at MobPartner we are very thrilled about the new possibilities that iOS 7 could give to users and to us in terms of mobile advertisement.

Our iOS developers are already beta testing the new Apple operating system in order to deliver you right on time the new iOS SDK including the new iOS7 APIs, that will allow you to easily integrate innovative ad formats in your iPhone and iPad applications.

Stay tuned for more info about MobPartner iOS SDK!

“Apart from cooking (well I am Italian), there’s another thing I’m passionate about and that’s the geo-location [...]]]> More used to writing less personal blog posts concerning the mobile world, here for Friday Team Talk, MobPartner marketing executive manager, Marzia Tagliabue, tells us why she’s lost without her fix of Geo-location.

“Apart from cooking (well I am Italian), there’s another thing I’m passionate about and that’s the geo-location phenomenon. I’ve been a fan since it launched in 2009 with the successful Foursquare, and to date I’ve clocked up 6,579 check-ins.  Incredibly I am also holding down more than 50 mayorships around the world (unfortunately not the MobPartner office) and I’ve gained almost 100 badges… yep, you could say that I am a Foursquare addict!

Nowadays sharing your location with friends by publishing it on social media like Foursquare or Facebook Places, has become a common habit.  If you want to know where your friends are, then you just need to check online.

Putting on my professional hat, I also admire geo-location for its business possibilities. The idea of putting together mobility, advertising and users locations has enormous potential for the next generation of mobile advertising.

According to recent statistics, 25% of iPhone users and 35% of Android users have opted-in for location tracking on their phones. This number is going to increase soon with the Apple approach of asking for activation of location when apps are opened for the first time.

How does this benefit business? Brands and agencies can build local strategies through the location based advertisement in applications or mobile websites, with SMS, MMS or push messages, and on search engines too.

What are the benefits for Advertisers?

• Precise targeting: a tailored ad can be precisely delivered to a user in a specific radius within 200 meters or 20 kilometers based on its location and at the most relevant moment. For example once I’ve checked-in in a restaurant for lunch and I’ve received a special offer for a coffee in the shop next door. What’s better than this?
• Cost effective: since campaigns are very precise, less page impressions are wasted, the click trough rates are increased by up to 300% and the return on investment is maximized.
• Privacy sensitive campaigns: no cookies are installed on the user’s device and no personally identifiable information is collected or stored. User’s privacy is completely preserved.

Which sectors could gain more from geo-location? Retailers, the automotive industry, hotel chains, restaurants and airlines. Even small companies can build local strategies to compete with big brands.

Two years ago I read an article on Mashable about a campaign called “Check in, Snack out” by the German pet food company GranataPet. The idea was to install 10 innovative billboards connected with foursquare servers to promote the new dog food. When a person walked in front of the billboard and checked-in, a sample of dog food came out automatically from a dispenser. This video explains more:

The campaign is a nice example of a small business using a geo-location service to increase sales locally and the results were amazing: more than 100 check-ins on the first day of launch, 28% more sales of GranataPet in the 10 days of the campaign and an increase in sales of 14% annually.

The long-term success of geo-location is guaranteed: ad targeting will be more precise and will increase user engagement by providing them with precise ads and incentives (coupons, vouchers, deals, special offers).  Brands now have the possibility to build a loyal customer basis on mobile.

If you have any questions on this blog, thanks to Geo-location, I’m easy to find!”

About Marzia

Marzia joined MobPartner in October 2012 and is now Marketing Executive Manager dealing with brand communication, social media marketing, PR and events organisation. Marzia is passionate about mobile and new technologies, social networking and blogging – which is lucky as these activities are a huge part of her role at MobPartner.

Sources:

• http://adfonic.com/wp-content/uploads/2012/03/geo-location-white-paper.pdf
• http://econsultancy.com/fr/blog/10987-the-power-of-relevance-how-brands-can-use-ip-geolocation-to-improve-advertising-roi
• http://econsultancy.com/fr/blog/10761-the-power-of-where-using-ip-geolocation-to-create-instant-local-connections-online
• http://www.slideshare.net/nicklane2004/pbm-mads-ashumatharu
• http://mashable.com/2011/07/13/foursquare-marketing-campaigns/

The global market [...]]]> A MMO is a massively multiplayer online game where a large numbers of players can play simultaneously. They can be played on any platform, like personal computers, game consoles connected to internet and mobile devices and smartphones based on operating systems such as Android, iOS and Windows Phone.

The global market for MMOs grows at a healthy pace and the number of MMO titles rises each year. In 2012 the value of this market reached $13bn, attracting 400 million players, of which 180 million were payers. This year it’s expected to reach $14.9bn and for the future will achieve 14% year-on-year growth, according to Newzoo’s 2013 Global Games Market Report.

Global MMO market 2012

MMOs have only recently begun to break into the mobile phone market: the first mobile MMO, Samurai Romanesque, was released in 2001 in Japan. At present the most famous MMORPG application is Order & Chaos Online developed by Gameloft for iOS and Android devices. On Android the paying version of the game has been downloaded more than 100,000 times.

Today 44 percent of people play on their smartphone and mobile has become the major platform to target. MobPartner is following this trend by promoting some of the top MMO mobile applications for iPhone and iPad. Game of War launched yesterday on our platform and the campaign will be uncapped in France this weekend, so promote it as much as you want!

Game of War – iPhone & iPad

Join the ULTIMATE Battle for Domination of the Kingdom! PLAY FOR FREE in the most addictive & interactive Action Strategy MMO GAME!! Join tons of Online Players, be part of an alliance & Make FRIENDS. Craft Weapons & embed them with powerful Gems to Equip your Hero with Legendary Powerful Weapons!!

• Business Model: Cost per iPhone & iPad App Install
• OS allowed: iOS 4.3 or later ()
• Countries: Australia, France, New Zealand, Singapore

Dragon Bane Elite – iPhone

Dragon Bane Elite is an instance-based fantasy role-playing game on iPhone. Experience the thrilling dragon-slaying adventure now! Enter the reign of dragons, challenge the bloodthirsty monsters, feel the rage of the Dragon Lord and become a legendary Hero of the Dawn War.

• Business Model: Cost per iPhone  App Install
• OS allowed: iOS 4.3 or later ()
• Countries: United States
• Average CR: 5.06%

To join the campaign now click here!

With over 4,000,000 downloads worldwide, Dark Summoner is one of the most popular fantasy adventure games on smartphone. Bring an end to the war that plunged the world into chaos! Summon powerful Rare Monsters, power them up to be mighty warriors for your cause, form clans and aim for the top rank!

• Business Model: Cost per iPhone  App Install
• OS allowed: iOS 4.3.5 or later ()
• Countries: United States
• Average CR: 1.70%

For campaign specific information, please check the campaign pages. For more information on Game of War  contact the dedicated manager Chloé Pignier at chloe@mobpartner.com

Sources:

• http://en.wikipedia.org/wiki/Massively_multiplayer_online_game
• http://infographicsmania.com/2012-mmo-games-market-report/
• http://www.appbrain.com/app/order-chaos-online/com.gameloft.android.ANMP.GloftMMHM
• http://www.newzoo.com/products-page/reports/global-games-market-reports/2013-global-games-market-report/
• http://www.gamesindustry.com/global-games-market-to-grow-6-to-70-4bn-in-2013/
• http://www.gamesindustry.com/the-biggest-gaming-trends-of-2012-2/

With current budget restrictions every penny counts. In order to have the highest possible revenue from ad spending, Advertisers needs to continuously track their [...]]]> With the traditional models, Advertisers had to rely on their networks ability that delivers results with no guarantee of effective performance, often leading to low conversion levels.

With current budget restrictions every penny counts. In order to have the highest possible revenue from ad spending, Advertisers needs to continuously track their ads’ performance variables.

MobPartner has committed itself to offer to its clients a safe, secure and reliable tracking solution for Android and iOS Apps, so as mobile sites. Since our launch we have developed an in-house technology to track your customers and deliver true return on investment.

Because it is difficult to use just a single solution to track the performance of all campaigns and since we always want to fit all our partners needs and expectations, we have provided them with the best and larger tracking offer by being flexible and compatible with the biggest tracking pure players such as Kochava, Appsflyer, AD-X, HasOffers and AppFireworks.

Because of the close connection MobPartner has made with the tracking providers, the setup and validation for third-party solutions can be achieved in less than 24 hours. With this, no other tracking SDKs should be needed.

Our accuracy and efficiency will save you a lot of time that you can use to acquire more users through MobPartner network!

For a limited period only the best campaigns on the network are totally UNCAPPED! Apps, free games, [...]]]> One month ago the first MobFlash ever was successfully launched! We had great feedback from Affiliates asking for another MobFlash on a top campaign… What could be more natural than to please you?

For a limited period only the best campaigns on the network are totally UNCAPPED! Apps, free games, Android and iOS, lots of countries, great payouts – completely free to push as much as you want!

The second MobFlash is already started and it will go on until June 16th! For more than 10 days one of the top iGaming applications for iPhone and Android can be promoted without any limits in 8 countries!

Boyaa Texas Poker

Boyaa Texas Poker iPhone